At the end of last year, Wayfair CEO Niraj Shah had a clear message for workers heading into 2024: “Winning takes hard work.”

“Working long hours, being responsive, blending work and life, is not anything to shy away from,” Shah wrote in an email to employees first obtained by Business Insider. “There is not a lot of history of laziness being rewarded with success,” Shah wrote.

The online furniture retailer, which also recently announced layoffs, has been working aggressively to return to profitability as the home market remains under pressure. In a statement, a Wayfair spokesperson responded to criticism of the CEO’s message.

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