Some 73.3 million people participated in the gig economy last year, representing about 38% of the U.S. workforce. This year, it is projected to exceed 76.4 million — and these workers aren’t all doing rideshares or deliveries. As the future of work evolves, we are seeing an expansion in when, where, and how workers find jobs, and it’s helping them strike a balance between keeping a flexible schedule and maintaining a reliable and comfortable income.
Welcome to the “gig economy 2.0,” a new model that leverages technology to offer more flexibility and financial stability for workers who traditionally experience the anxiety and insecurity of fluctuating income. It is a game-changer for people used to playing the vital role of filling in employment gaps for businesses but without the advantages of being able to confidently set their own financial, professional, and personal goals. With new tools at their disposal, gig workers are leveling up.
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