The arrival of the novel coronavirus and subsequent shutdowns of economies across the globe have caused hardships not seen in generations. But for business professors, it’s also a once-in-a-generation research opportunity.

USC Marshall Assistant Professor of Marketing and Kenneth King Stonier Assistant Professor of Business Administration Davide Proserpio was one of the first academics to study the sharing economy as he completed his Ph.D. Today he is considered a leading expert in the so-called “gig” economy. We asked him five questions about how the COVID-19 pandemic and resultant shutdown are affecting the sector.

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