Since LinkedIn was founded in 2002, it has grown to a community of 660 million-plus members. LinkedIn has opened new arenas of usability for professionals on the platform. Benefits of using LinkedIn extend beyond networking, increasing job opportunities, finding business leads as the platform creates several intangible benefits like creating a personal brand name and increasing credibility.
“Everyone is trying to build their personal brand on LinkedIn. It’s not just top level management and well established leaders, but also students, freelancers, start-up founders and hustlers. Everyone recognizes the benefits of a large following and high engagement on the platform and users want to leverage the platform to take advantage of the benefits of personal branding,” according to Tannisha Avarrsekar, founder of Lokavyuha Strategy and Communications.
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