Saying that we live in a “digital age” may feel a bit cliche, but there’s no denying that the internet and social media have revolutionized the way we interact. Survey data from the Pew Research Center reveals that 81 percent of Americans use the web daily, with 28 percent saying they are online “almost constantly.”
This dependence on digital tools also spills over into the business world. The pandemic has accelerated online shopping trends, and countless companies rely on SaaS and PaaS tools to keep their operations running smoothly.
For entrepreneurs, this reliance on technology creates new opportunities, but it also requires that startups use the right tech tools and technologies themselves.
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