Confidence is growing and businesses are coming back to life after more than a year of struggle. Hiring is in full swing, and B2B gig workers are competing for project-based work. Nearly 40 percent of U.S. workers have been freelancing during the pandemic, an increase of 2 million since 2019. More than 40 percent of all white-collar workers fall into the gig category, with significant increases across roles such as IT analyst, project manager, marketing manager and data engineer. While the growth is good for those considering a gig career, more gig workers mean more competition for you.
It can help to have some leverage. LinkedIn was a new social-media network when I started my gig career in 2004. One of my clients recommended it to me, and I’ve been a huge fan ever since. There are 61 million senior-level influencers and over 40 million decision-makers on LinkedIn alone. All it takes is one connection — a single spark — to create the right opportunity.
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