Since the gig economy exploded on the scene during the Great Recession, it has reshaped the American workforce. Consider that today, more than one-third of Americans report that they are participating in one way or another, with 49 percent of adults under 35 “gigging it.” Certainly there are pros and cons to gig work, and the subject is wracked by ongoing controversy as legislators struggle to define what it really means to be an employee. Yet, companies can’t afford to ignore the powerful lure, especially among young people, of working this way.
The flexible nature of gig work appeals highly to the younger generation. To them, the work/life integration built into the gig economy is not a cool trend but a priority, even a value. And companies competing for Gen X, Y, and Z workers need to bake it into the jobs they offer.
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