In some corner of the Internet, you’ve likely already been rated.
These ratings help all kinds of businesses make decisions, like where to take risks and how to improve their operations. But how are ratings affecting the people who are being rated? New research from Kellogg’s Hatim Rahman suggests that despite these algorithms’ opacity — indeed largely because of that opacity—they’re shaping people’s behavior in unexpected ways.
Rahman, an assistant professor of management and organizations, investigated the impact of algorithms in an online labor platform for freelancers. “There’s a lot of conversation about the future of work and what it will look like,” Rahman said. “These platforms are part of the next frontier.”
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