Global tech giant Microsoft is currently undertaking a rather interesting experiment. They are inserting small word document jobs into people’s Facebook feeds, letting them get smaller portions of work done while taking time off from their major tasks. They are investing in what is being touted as having a huge potential in the work order of gig economies — unbundled microtasks. Simply put, unbundling work involves deconstructing a service through micro-tasking, a form of outsourcing which breaks down the service into a virtual assembly line of simple, repetitive tasks that are then completed by a group of individuals.
As the Covid-19 pandemic forced us to adopt newer ways of working virtually, it also gave an impetus to the already existing gig economy in India. We have close to 15 million freelance workers in India today.
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