By 2023, the global gig economy — that is, short-term, project-based work, including both online white collar work on platforms such as 99designs and offline service work on platforms such as Uber — is expected to be a $455 billion industry. Eleven percent of workers in the EU have participated in the gig economy, while as many as 1 in 3 working Americans rely on freelancing for all or part of their income, with 2 million new workers joining the U.S. freelance workforce in 2020 alone.
Clearly, gig work is here to stay. But while these workers account for a significant (and growing) segment of the global economy, many organizations still have a limited understanding of how to support them effectively.
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