“A pessimist sees the difficulty in every opportunity. An optimist sees the opportunity in every difficulty.”
That pearl of wisdom, generally attributed to Winston Churchill, aptly describes the mindset choices available to businesspeople facing the disruption and chaos caused by the Covid pandemic. Some adopt a woe-is-us mindset and hunker down in their fraidy holes to wait out the storm. Others meet the moment head-on and rethink virtually everything in their lives—including how, where, when, and even why they work.
Rethinking work, in fact, seems to invigorate the imagination of people everywhere.
No one understands this better than Lynda Gratton, one of the foremost global thought leaders on the future of work. A management professor at the London School of Business, Lynda draws on more than 30 years of research into the technological, demographics, cultural, and societal trends that shape the way people work. Her books have sold more than a million copies and been translated into more than 15 languages.
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