Bosses are missing the entire point with return-to-work mandates—no wonder they can’t get workers back at their desks.

So said Harvard Business School professor Prithwiraj (Raj) Choudhury at Harvard’s Future of Business conference earlier this month. Choudhury began studying the “geography of work” a decade ago, he later explained to Fortune, observing how people are hired in research and development labs. He found that there’s a lot of pain, both to individuals and their families, when companies move them around to different locations.

By 2018, he’d settled on his approach: “I thought, ‘what if companies organized work by letting people live where they want to live?’ That was the origin of the work from anywhere idea.”

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