Many years ago when they were still viable businesses because consumers still answered their landline phones, I ran an outbound call center for the major American automobile manufacturers. The center made millions of calls each year to collect and measure customer satisfaction with sales and service experiences at car dealerships. I realize that there’s an oxymoronic aspect to that very idea, but there were still plenty of people at the time who were interested in paying us to try to figure out why buying a car or having it serviced at a dealership was such a painful and unpleasant process.
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