Redundancy has always been a catalyst for new business startups. Understandably, it can be a devastating personal experience, but it can also be liberating, providing people with the push they need to overcome the fear factor that held them back from pursuing their business ideas while they had the security of full-time employment.

As Covid-19 triggers yet another recession, a new generation of latent entrepreneurs are emerging from some of the worst-hit sectors for job losses, such as hospitality and travel, and going it alone with their own business ventures.

Shane Cooke, a chef with 22 years’ experience, recently lost his job as a senior group executive chef at a contract caterer in London, where he had worked for six years. Cooke, who trained at two Michelin star restaurants, including Le Manoir Aux Quat Saisons, had already started a side hustle, Jasper Wellbeing, but hadn’t had time to focus on it, until the pandemic struck.

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