Is it time to drop the word ‘gig’ from ‘gig economy’? Nobody says ‘smartphone’ any more, since nearly all phones are smart. And we’re now at a stage where on-demand, as-needed work appears to be the future of work; not for all jobs, but for many. A McKinsey survey found 61 per cent of companies expecting to hire more short-term help in the years ahead. Other studies show the practice on the rise in all categories from professional to blue-collar work.
Twin forces drive the trend—employers’ needs for flexibility in changing markets, plus people’s needs or desires to work-hop accordingly—and the impact can be seen vividly in the startup realm. Many new companies want flexible staffing to feed growth, while others emerge to provide and support the human capital required.
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