I started five businesses from scratch, and I can tell you the quality of talent that I was able to recruit early on made all the difference in whether I succeeded or stumbled.
What I’ve learned over the years is that recruiting the best and brightest isn’t just about cushy office furniture or amenities like free coffee, a stocked fridge or a downstairs gym. Today’s talent are seeking employers who offer a child care education fund or even a Flexible Spending Account (FSA) account to help pay for family support services.
I see a small number of big businesses, such as Starbucks and Best Buy, incorporating child care into their list of employee perks. But, smaller businesses can also up their perks game by offering child care as a benefit. This creates a working environment where parents feel supported and encouraged to advance in their careers.
Lifting the constant financial and emotional burden of working parents will no doubt raise the bar on the caliber of employees you attract and retain.
Recent Comments