Although much of the normal face-to-face interaction in retail locations was on a hiatus this past year, Americans are coming back to brick-and-mortar stores in droves, and they expect what they deserve — a top-notch customer experience. In one survey, more than half of customers surveyed have higher customer service expectations than they had one year ago.

At the same time, many businesses such as factories, banks and wholesalers are experiencing difficulty staffing their operations. Others such as restaurants are closing earlier than normal or during certain times of the day because they are understaffed. And this isn’t just affecting small companies — it’s hitting the big ones like FedEx, Chewy, Choice Hotels International and Urban Outfitters, too.

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