Fear of losing their innovative edge pushes many leaders to reject hybrid and virtual work arrangements. Yet extensive research shows that hybrid and remote teams can gain an innovation advantage and outcompete in-person teams by adopting best practices for innovation, such as virtual brainstorming. What explains this discrepancy between leadership beliefs and scientific evidence?
After interviewing 61 leaders on a strategic return back to the office, I discovered the root of the problem: The vast majority of leaders tried to pursue innovation during the lockdowns by adapting their office-based approach of synchronous brainstorming to videoconference meetings. They found that videoconferences aren’t well suited for traditional brainstorming and thus feel they need to go back to the office.
Recent Comments