It can take multiple pivots for a good idea to turn into a product. The founders of PÜL began with surfing and ended with a smart cap. Here’s how they did it and why it’s important to stay focused.
I recently spoke with Miles Bowles, founder and chief product officer, and Founder Jock Thompson of PÜL. PÜL’s first commercial product is the SmartCap, a smart water bottle cap and its associated app. The cap doesn’t appear to be particularly special until you take a swig of water and the top illuminates, with a blue light indicating that the drinker is adequately hydrated and a red light indicating that the user needs to drink more water.
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