The freelance (or gig) economy is here to stay. There are a growing number of people who think their work is undervalued and are willing to piecemeal their work to various companies in the form of short-term contractual labor in order to meet the compensation they deem appropriate for their work. This could be for a number of reasons including high unemployment rates, low wages or lack of specialized work in one’s local area. For whatever reason, the gig economy is expanding, and business owners need to be ready.
Benefits
There are a number of potential benefits to hiring gig workers, also often called freelancers. First, a gig worker provides highly specialized labor on a short-term basis. If a company has a need for a marketing specialist but cannot hire one or doesn’t have the time or resources to train one, then hiring a gig worker would provide the knowledge, skills and abilities necessary to complete the work until they can find the full-time employee they’re looking for. Alternatively, if a business has some kind of work that needs to be done regularly but does not justify a full-time employee, the business might hire a gig worker to do the work as needed.
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