Creative companies will win the battle of the 21st century, of this decade, of the next week, for that matter.
What is creativity?
In early November 1997 when, sitting with a corporate client in his New York office, he said – in an aside from the matter at hand while gazing out the window into space – “We need more creativity around here.”
After a long pause during which I realized I wouldn’t know how to answer the question, “What is creativity?” I asked him that question. Another long pause and then his answer: “I don’t know, but I’ll know it when I see it.”
Thus began my ongoing quest to understand creativity: extensive research, vast readings, live experimentation, inventing and delivering a graduate leadership course on creativity, and practical application with clients.
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