In the ever-evolving journalism landscape, artificial intelligence (AI) has emerged as a promising ally for creativity, efficiency and storytelling. From automating mundane tasks like tax analysis to exploring vast datasets and even assisting in the pitching process, AI can boost productivity and free up precious energy to focus on core work.
“[AI] can save me time, money or effort, which could be reinvested in pre-reporting and reporting,” said Laura Oliver, a UK-based freelance journalist and co-founder of the Society of Freelance Journalists.
AI can prove to be a real game-changer especially for freelancers, according to Derek Willis, a data journalist and lecturer at the Philip Merrill College of Journalism, University of Maryland. “It can be very useful for generating initial questions and ideas about a topic that a journalist might not be an expert on, making it easier to get up to speed and generate resources,” he said.
Some AI tools can also perform editing tasks, rewording sentences or suggesting alternatives. “[Large Language Models can] construct language that feels like it would be published in a specific news outlet – or type of one – that can help freelancers understand the kind of tone and tenor that can fit a particular outlet or assignment,” said Willis.
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