Defining your brand values can be difficult. Putting them into practice in a meaningful way that doesn’t seem lame, forced, or otherwise ham-fisted (read: handing out bobbleheads that represent your five top values at every all-staff meeting to those who best embodied each quality) can be even harder. But implementing them in a remote work culture can be even more challenging.
As the owner of a fully remote strategic communications agency, I can tell you it doesn’t have to be that hard. The main thing to get right first is your intention.
I’ll explain that more in a minute, but let’s first look at why defining your brand values and implementing them — especially if you have a remote workforce — is so important.
Remote work is here to stay. It decreases company overhead costs, and employees — especially those under 50 — prefer at least some level of access to the work-from-home lifestyle. According to Stanford, 27% of paid full-time days were completed remotely as of early 2023. And it’s time well spent. Remote employees report being 40% more productive. The majority — 80%, according to one study — also said remote work has improved their well-being and work-life balance overall.
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