Generative AI has already started fundamentally changing the way we do business. And as more businesses jump on board, those slow on the uptake risk being left behind.
After all, AI is “setting up businesses to be more efficient, more productive, more insight-driven, and more personalised for their customers,” says Rowena Westphalen, SVP of Solution and Customer advisory at Salesforce APAC. So, one way or another, “all businesses will have to invest in AI to remain competitive.”
These technologies can help businesses boost revenue growth by fine-tuning core business functions, including marketing, sales and customer service. But perhaps the most game-changing aspect of AI is that it’s “freeing up employees to spend more time on the higher-value things, like their customers and their relationships with them,” Westphalen says.
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