Dr. Jennings’ interest in whether women entrepreneurs tend to run their businesses differently than their male counterparts stemmed from competing arguments that were popular when she was pursuing her doctoral studies. The more optimistic view was that entrepreneurship would provide women in business with the freedom to do things “on their own terms”, once they were no longer trying to climb the corporate hierarchy in organizations typically led by men.

The less optimistic view was that women who became entrepreneurs would likely end up organizing and managing their ventures in pretty much the same ways as their male counterparts, as a way of demonstrating their credibility in the male-typed domain of entrepreneurship. Professor Jennings has spent much of her 25-year scholarly career conducting research that sheds empirical light on these competing claims.

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