Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce.
More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro. There are two primary reasons for this: Layoffs and the clash between employees wanting to work from home (WFH) and employers’ return-to-office (RTO) policies.
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