You don’t have to be a business expert to put yourself on the path to success. You just have to understand these three things.

I’ve been an entrepreneur for 15 years. I’ve co-founded and led a laundry and dry cleaning startup called Rinse, which is now a leader in the space. I’ve invested in and advised early-stage startups. I mentor aspiring entrepreneurs. I co-teach the “Startup Garage” course at Stanford Business School. And before all of this, when I was just beginning to understand my passion for entrepreneurship, I interned at a little New York startup called Bonobos, where I had the chance to work directly with and learn from Andy Dunn and his team.

Suffice to say, I’ve seen a lot, from rapid growth and funding successes to jarring setbacks and global crises. These experiences have shaped my understanding of entrepreneurship—and of what it means to succeed.

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