The Personal Brand Refresh You Need

An August 1997 article by management guru Tom Peters in Fast Company, titled “The Brand Called You,” popularized the concept of personal brand. “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the...

Transitioning Customer Service to the Gig Economy

The emergence of smartphone apps and online marketplaces have given rise to what has become known as the ‘gig economy’. Independent workers are hired for short-term projects or ad-hoc jobs, usually as independent contractors or freelancers. Nowadays, these ‘gigs’ have...