The emergence of smartphone apps and online marketplaces have given rise to what has become known as the ‘gig economy’. Independent workers are hired for short-term projects or ad-hoc jobs, usually as independent contractors or freelancers.
Nowadays, these ‘gigs’ have come to be associated with the real-time delivery of goods or services, especially through digital mediums like Fiverr, Uber and Upwork which went into serious overdrive during the pandemic. The gig economy has exploded in popularity since then, and the Everest Group estimates that US gig work will surpass the permanent workforce by 2027, growing 40% by 2027 to reach 86 million gig workers.
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