For too long industries have treated freelancers as outsiders rather than team members, threats rather than allies, liabilities instead of assets.
This is particularly prominent in marketing and advertising, where freelancers are called in to do last-minute jobs, toil on pitches or pick up thankless tasks. Agencies adopt this stance at their peril.
Those within the wider business world are beginning to see freelance talent as a way of improving efficiency, while promoting diversity of thought and talent.
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