Black Rifle Coffee founder and CEO Evan Hafer said on Tuesday that his company will be going public via SPAC to help it maintain its commitment to hire 10,000 veterans.

“This is just part of completing our promise to the American public and that’s our commitment,” Hafer, an Army veteran. “We are a true, authentic American brand,” he stressed.

Hafer, also noted that going public will help him “seize the opportunity to grow the company.”

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