Online grocer BigBasket is looking at gig work in a big way for the roles of delivery personnel because the model works well in blue-collar jobs where it is easy to establish a direct link between output and payout, according to HR Head TN Hari.
More than 95 per cent of BigBasket’s delivery staff in Bengaluru, where the firm is headquartered, work with the online grocer on a gig model, he added. The consumer internet company, in which the Tata Group has a majority stake, operates in 30 Indian cities has around 35,000 workers, a vast majority of whom are delivery personnel.
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