If you get your customers excited about a new product, you will pay a high price if you disappoint their high expectations.
To be sure, it is an impressive accomplishment to galvanize large numbers of potential customers enough to make them clamor for what you’re promising to deliver. However, unless you fulfill their expectations, you could send them into the arms of your rivals.
This comes to mind in considering last week’s Taylor Swift concert ticket fiasco. In case you missed it, 14 million Taylor Swift fans – dubbed Swifties – tried to buy tickets to her 52 date North American tour that begins in March 2023. 2.4 million Swifties successfully bought tickets – leaving some 11.6 million disappointed fans.
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