There’s a reason “lead by example” is such a common piece of advice. Look at any well-known figure in society, and you can see the impact they have on others. From celebrities to CEOs of global companies, the way they show up dictates how others around them behave.

I believe leading by example is the only way to lead; it’s how I lead at Wistia. My approach to leadership is guided by two concepts: being curious to inspire continuous improvement and being intentional in everything I do.

Here’s how I think about these attributes in a leader and their impact on an organization and its people.

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