There’s immeasurable value in embodying the principle of honoring your word when more and more promises seem to dissipate into thin air. Trust today feels like a rare commodity — especially in the workplace.

Keeping your word is an essential component of integrity. Your word is promising to do what you promise. According to psychologists, breaking your promise sends a message that you don’t value the person to whom you gave your word. It teaches people that they cannot trust you. In time, these tiny fissures undermine your credibility as a human and as a business leader.

Doing what you promise to do builds trust, which is the foundation of a successful and integrous business.

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