Steve Jobs called it ‘collecting dots.’ It’s where you read and investigate several things at the same time, both historical and then looking forward. It might be researching an industry, studying the economic and industry trends, looking at technology trends, looking at what’s trending with emerging generations like Gen Z and Millennials. Well, you gather all this ‘information’ and collate it into dots to see where the dots of information intersect, where they lineup and where they might point into the future.
Speaking of the future, quite a few research, consulting and accounting firms like Gartner, McKinsey, Accenture and Deloitte publish industry reports focused on the future, either on trends, industry, or emerging markets. One of these reports by Accenture focusses on life trends which is become more and more important to Gen Z and Millennials as they seem very focused on all thing’s future be it climate, environment, housing and happiness.
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