More than half of people born after 1996 now freelance, according to Upwork, but success varies widely by sector.
After graduating Texas A&M University in 2018, Suzanne Ctvrtlik applied to 70 jobs. She heard back from just one, which later ghosted her.
Frustrated, she began taking on freelance projects in her field of graphic design. Over the pandemic years, she stitched together project-based work into a company for which she is the only full-time employee: Retrospective Media.
“The jobs out there that I could apply to do not offer the same security or the same job benefits that my parents and grandparents had,” Ctvrtlik said.
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