When we think about entrepreneurship, the usual language is financial: revenue, valuations, markets. But if we pause and take a step back, there is another way to look at business venturing — not through the cold vocabulary of accounting, but through the living vocabulary of drama.
Aristotle, the philosopher who first laid down the principles of storytelling, might offer entrepreneurs a lens to see their work differently. He taught that drama rests on two pillars: desire and conflict. A character’s desire drives the story forward; conflict gives it life. Without desire, there is no reason to act. Without conflict, there is no reason to watch.
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