Most freelancers don’t fail because of a lack of talent. They fail because no one knows they exist.

Marketing is the bridge between your skills and the clients who need them. But here’s the problem: Most freelancers approach marketing as a guessing game. They post sporadically, send a few pitches, then wonder why nothing lands.

You don’t need to do everything to market yourself. You just need to do the right things consistently. More industries than ever are using freelance talent, so it’s the perfect time to refine your marketing, whether you’re starting this side hustle or scaling.

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