Establishing a strong brand is key for any business. Branding represents your company internally and externally, sets you apart from the competition, tells people who you are and what matters to you, and encourages them to form an emotional connection.
But branding has little value in a vacuum. To make a lasting impression on potential customers, you need to share your brand identity across multiple touchpoints. Shopify talked with business owners about their best branding ideas to gain visibility, boost sales, and increase engagement.
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