AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015.
I recently asked Phrasee CEO Parry Malm to take us through the platform’s capabilities.
Paul Talbot: What needs in the market prompted the creation of Phrasee?
Parry Malm: It all started with a simple idea: the language a brand uses in its marketing is the crux of all marketing efforts. And yet there was no technology on the market that could make it better, that was quick to use and that didn’t sound spammy or robotic. Phrasee’s vision is to empower brands with AI-powered copywriting, boosting marketing performance and revenue.
We saw tech companies everywhere pouring millions of dollars of research into applying AI to many facets of the marketing mix – segmentation, personalization and everything in between. But not copywriting? No one believed it possible for AI to write… not just like a human… but better than a human.
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