The Etho, launched last August in Austin, features hundreds of items–jute-rope coasters, radish-root body creams, shoes hand-embroidered in a traditional Palestinian style–whose sales benefit 4,500 female business owners and their employees.
O’Quigley, with four businesses under her belt, calls adjusting to the KPIs of a social venture a learning curve. “In a company, the bottom line is it. In a social venture, you need to be very savvy about how the dollars are creating impact and the ripple effect of that impact,” she says.
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