DoorDash is jumping on the speedy delivery trend.
Starting Monday, the company is offering 10- to 15-minute delivery in New York City from a new Dashmart, which stocks groceries, household goods and packaged restaurant products. Customers within the delivery zone will see the new option under a “convenience” tab in the app or on the DoorDash website.
With the launch, DoorDash is following a model that has been embraced by a number of startups trying to upend delivery in urban areas. Companies like GoPuff, Gorillas and Fridge No More have been setting up and stocking warehouses in major cities around the world, with promises of super-fast delivery.
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