A trend that the Covid pandemic started—a tidal wave of freelancers across all industries who focus on project work—appears to be a permanent feature throughout the U.S. economy.
The proof: More than 35 percent of the U.S. workforce engaged in freelance work in 2023—an increase of 4 million professionals from the year before, according to a study conducted by online freelance marketplace UpWork.
And while event planners at companies and associations must continually build their own skills, the explosion of freelancers provides the opportunity to instantly import specific skill sets to help execute one meeting or multiple meetings over time.
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