The latest installment of the Edelman Trust Barometer is a gloomy report on public attitudes toward institutions of all kinds. The public relations firm’s findings (pdf) put trust in business at only 61%, marginally ahead of trust in NGOs (59%), vs. government (52%) and media (50%.)
David Gelles of the New York Times commented, “The public doesn’t trust anyone, these days.” But Edelman sees the relative trust in business as meaningful and describes a public hungry for corporate executives to show leadership on an array of critical issues. Richard Edelman, CEO of the firm, believes the findings in the 2022 Trust Barometer suggest people want to see more from business leaders, not less. In the language of the report, “It’s up to business to break the cycle of distrust.”
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