Launched in late November 2022, ChatGPT quickly rose to global prominence as an example of AI technology. The tool, launched by OpenAI, allows any user to input prompts that generate text produced by ChatGPT’s algorithm. Users have already demonstrated numerous ChatGPT capabilities, leveraging its AI-backed tech to create anything from college essays to screenplays to songs.

As Fishbowl’s research shows, ChatGPT may have some legitimate business applications. Marketers, for example, may consider using the tech to create advertisement copy, Marketing Dive reported. OpenAI has even launched a premium version of ChatGPT that would provide enterprise users access to features such as higher message limits and faster performance, according to CIO Dive.

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