Cleaners, couriers and cabbies from around the world are creating new apps to better balance their gig work with the chores of motherhood and marriage, skirting sexist algorithms that penalise women who put home before work.

From Brazil to South Africa, female gig workers are on a mission to design, build and own their own apps to counter what they see as entrenched sexism on existing job platforms.

“It is important that we create these apps because we are the beneficiaries; we know what we go through as women and as domestic workers,” Selinah Masilela told the Thomson Reuters Foundation in a phone interview in South Africa.

Key to the problem – and to its solution – is technology.

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