Devin Lemoine was riding an elevator in an office building when a moment of small talk turned into a meaningful insight. “What are you doing here today?” asked a fellow passenger with a smile. When Lemoine, the owner and president of Success Labs, explained that she would be leading a workshop on time management, the man asked, “Are you for it or against it?”

The encounter is one that Lemoine reflects on years later. “If you would have looked at my life, you would have sworn that I was against it,” she says today. “And I would say the same thing is true for many business leaders when it comes to strategy. If I go to a group of executives and say, ‘How important is strategic planning?’ I think most are going to say it’s pretty important. But if I ask them a follow-up question, ‘How much time, energy and space do you carve out for that?’ Most of them would say, ‘not much.’”

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