Fractional CMO is a term that is quickly gaining traction in the marketing world. In fact, MARKETING-INTERACTIVE recently published news about a collective of chief marketing officers (CMOs) coming together to launch Fractional, a new operator model with the goal of solving the marketing leadership gap in hypergrowth companies.
Fractional was founded by three Southeast Asia-based marketing leaders who have more than five decades of combined experience, and worked with the likes of Grab, Uber, Sequoia, Mars, Dell, Zynga, PayPal, Antler and Cove, said the release.
So, what is a fractional CMO? Simply put, a fractional CMO, or FCMO, is an outsourced role where an organisation hires an external expert to helm the role of the CMO without having to commit to the cost of a full-time one.
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