The gig economy has boomed in recent years, and it shows no signs of slowing down. In 2024 alone, an estimated 41 million US workers reported having side hustles. While some Americans engage in a side gig because they’re passionate about it, the majority (72%) do it to supplement their regular income, according to a TurboTax survey of 1,000 side hustlers. And just under half (44%) have a side gig for the flexibility it provides.
In addition to running a survey about side hustles, we wanted to find out where various side hustles have the highest demand across the US. We also explore why particular side gigs thrive in these areas. You can see the full methodology at the end of the piece.
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